Recrucial – Cut Salesforce hiring time by 3x.

Industry: Technology

Region: Europe

3x

Total time to hire.

6x

Time from submission to offer.

29

Additional qualified profiles.

Context

Recrucial is a recruitment agency with 15+ years of experience, specializing in technology and CRM roles. The client needed a Salesforce Consultant / Business Analyst – someone who could bridge the gap between business and technical teams.

The project was in pre-launch phase, with several delays and missed hiring attempts. The challenge was to find and onboard the right person fast – without compromising on quality.

Objectives

• Expand candidate reach across Europe.
• Deliver first qualified profiles faster.
• Delegate prescreening and CV evaluation while maintaining quality control.
• Close the role before the project launch.

The Role & Key Requirements

A hybrid Salesforce Consultant + Business Analyst profile combining business acumen and hands-on configuration skills.

Core requirements:

• 4+ years relevant Salesforce experience
• Proficient in Sales Cloud, Service Cloud, Experience Cloud
• 4+ years in BRD/FSD, user requirements, data flows, backlog management, SIT/UAT, change/coaching, impact analysis
• Tools: JIRA, Confluence, Lucidchart, Miro, UML/BPMN
• AP/solutions architecture

Nice-to-have: Salesforce BA/Sales/Service Consultant certifications, SQL, experience in manufacturing/healthcare/pharma, German B1+.

Hiring Timeline

Wave 1 (Dec-Jan): 8 profiles presented → no hire.
Wave 2 (Apr-Jun): 15 profiles presented → offer made, candidate declined 2 weeks before start.

The project was delayed again.

How Recrucial & Reppls Worked Together

1. Semantic search
   Reppls analyzed BA / Consultant profiles for specific signals: Salesforce Clouds, discovery / UAT experience, facilitation skills, domain context, etc.

2. Manual normalization
   Recrucial filtered out irrelevant profiles (e.g., pure Admins or single-project roles).

3. Prescreening

   • AI video interviews for candidates who opted in
   • CV evaluation for those who didn’t

4. Scoring & selection
   Reppls provided an AI score → recruiter reviewed and made the final decision.

5. Flexibility
   Candidates with lower scores were still considered if they matched project-specific needs.

Results

Fact
Reppls candidate went through all interview stages in just a few days and received a final offer on July 20 – right before the project deadline.

Why Reppls

Before Reppls → full control, but slow and limited reach.
With Reppls → scalable sourcing, faster qualified candidates, and process transparency.

• Rapid first qualified candidates.
• Scalable AI prescreening.
• Human-led final decisions.
• Replicable model for Salesforce BA / Consultant roles.

AI + Human Expertise

"AI didn’t replace expertise — it amplified it."

• AI accelerated search, evaluation, and prescreening.
• Recruiters focused on motivation, depth of BA expertise, and offer negotiations.
• Combined approach reduced the hiring cycle by 3×.

Feedback

Client

“They’re doing an excellent job.
The process was fast, transparent, and easy to manage. Keep going — our projects are expanding.”

Candidates

“AI interviews were quick and convenient. Those who preferred a traditional interview path weren’t excluded.”

Outcome

• Successful hire of a Salesforce Consultant / BA under a critical deadline.
• 35 days from Reppls onboarding to offer.
• Positive client feedback and performance validation.
• Repeatable model for future projects.

Key Insights

• AI acceleration works best when paired with human depth.
• Speed of response is a competitive advantage in hiring.
• The Recrucial & Reppls model combines scalability with personal expertise.

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Looking for a powerful, customizable recruitment pipeline? Explore Reppls